Are you a new business looking to build your first presence on the internet? Or perhaps your existing website is looking a little tired or maybe it simply isn’t performing? If so, then Sussex Marketing can help you.
Being specialists in search engine optimisation, we don’t just build websites, we build online marketing tools. Our belief is that your website should work hard for you. If no-one knows your website is there, then your website isn’t working for your business. If your website doesn’t convert visitors when they visit your site, then it isn’t working for you.
We won’t just add your words and images into a fancy website, take your money and run. On the contrary, we will research your audience and your competition before we start planning your website. We will set keyword targets and use our SEO knowledge to build you a website that is designed to perform.
Technical SEO is the optimisation of the technical aspects of your website that can affect its performance on Search Engines. Typically, this includes ensuring all meta data is present and correct and that the site loads as quickly as possible.
We will ensure that your website is as technically efficient as possible. This will give it the best chance of ranking above your competitors.
The copy on your website has two main functions. Firstly, and most obviously, it informs your potential new customers about your business, your ethos and your services. It needs to convince your website visitors to continue their journey on your website through to a successful outcome.
Secondly it needs to convince search engine robots that your web page is worthy of being listed on page one. It needs to contain the right words, be structured correctly and pass readability scores.
When it comes to writing your website copy, we can work in one of two ways. We can write everything for you or we can edit what you supply us. You can learn more about our website copywriting here.
A good website will consider the user journey. First, we must establish where we want the visitor to go and what action we want them to perform. Then we need to work out how we guide them on a journey to perform that action. This is often overlooked, but we consider this to be an essential part of planning a website.
Once we have built your website, it’s important to measure how well it is doing. We will make sure your site is set up with analytics to track your performance metrics. Amongst other things, you’ll know how many people are visiting your site and how long they spend on it. You’ll learn what pages they look at and where they have come from.
Sussex Web Design
Sussex Marketing can take care of every aspect of your website build. From research and copywriting through to design, build and hosting. We can register your domain name, write your copy, shoot your photography and create any artwork needed. To discuss your new website build, get in touch today.