SEO - Measurement
As part of your SEO strategy, we will indicate what needs to be measured. This vital in order to evaluate the success of your campaign and make sure we are meeting our target KPI's.
With any SEO strategy, there will be ongoing monthly undertakings. But, reporting on the metrics is arguably one of the most important tasks. If the correct measurement has been planned, then it will be easy to see where the strategy is performing well.
This information is extremely valuable as it allows us to evolve your strategy. It means we can do more of what works and less of what doesn't. Taking this agile approach, however, allows us to get the most effective results for your budget and effort.
You can, of course, give your site a one-off SEO boost. But you really should be looking to grow your site's authority and maintain your position on search engine results pages. Therefore, in order to stay ahead of your competition, we recommend ongoing SEO.
Sussex Digital Marketing can grow your website authority by improving and expanding your content and earning new backlinks. In Addition, we will continually analyse your competitors and audit your website's technical performance. But more importantly perhaps, we will keep up with changes in keyword and search term trends relative to your business.
The search engine algorithms used to determine rankings are constantly changing in order to deliver the best results. Although the ranking criteria are not published, the SEO industry has a good idea of what works and what doesn't. So, by keeping our finger on the pulse, we keep up to date on the latest industry trends and methods.
It goes without saying that the more time you invest each month, the more successful the campaign will be. We are, however, realistic about your budget and resources and will work with you to devise the best and most effective plan for your circumstances.
If you're thinking about Search Engine Optimisation for your website, then we'd love to talk to you. So why not get in touch for an initial chat.