SEO (Search Engine Optimisation)
Optimise your site and increase your search engine traffic
What is SEO?
Search Engine Optimisation (SEO) is the act of enhancing your website specifically to improve it's search engine ranking.
An important factor for search engine placement is high quality, authoritative and relevant content that is interesting to your audience. In other words, good, honest content is a key ingredient that search engines are looking for. Therefore, it’s important to focus on what you are offering in order to get a good organic search engine placement.
There are, however, many other on-site and off-site factors that can influence your websites search engine ranking. These are not documented by search engines, but sites that are technically superior, accessible, secure, use good meta data, have good quality inbound links, are well designed and are easy to navigate will typically get the higher rankings.
Why is Search Engine Optimisation important?
The majority of search engine users will not progress to the second page of search results. In fact, statistically, the higher up the page you are, the more likely someone is to click your link.
You can, of course, pay search engines to be at the top of the page. This is known as Pay-Per-Click (PPC) advertising. However, the listing will have the label 'Ad' next to it to inform people that you have paid to be there.
Immediately below the PPC listings, you will find the organic listings for the keyphrase that the user has searched for. These are the pages that the search engine has deemed to display the most Expertise, Authority and Trust (EAT).
How can Sussex Digital Marketing help?
Firstly, we need to understand is what keywords you want to target and why? Then, we will need to carry out keyword research and agree on a keyword strategy. Part of the process is to research your competitors and see how they rank for your target keywords. We’ll therefore look at their strategy and highlight what is working for them so we can improve on their efforts.
Once we have a solid strategy in place we can implement our comprehensive checklist to ensure your site is as search engine friendly as possible. Not only will we provide you with a comprehensive report, but we can also help you with implementing any change that we suggest.