Digital Marketing Strategy

Do you want greater brand awareness?
Are you looking for more business leads?
Do you want to grow your business?

There are many digital marketing channels available to you and no doubt you are using many of them already. A good solid strategy, however, will help your marketing channels work together to achieve your business objectives.

Digital marketing channels, by their nature, mostly follow an 'inbound marketing' approach. Therefore, leads are drawn to your business, having already shown an interest in your product or service.

What is a digital marketing strategy?

A digital marketing strategy aligns all of your marketing channels with your business goals. A good strategy will evaluate what you currently have in place, what is currently working and what isn't. It will also look to evaluate who your market is, who your competitors are and your buyer's journey. Furthermore, it will consider what resources you have at your disposal and, most importantly, what your business objectives are. So, armed with this information, we can plan a detailed framework for your marketing activities. We can specify what to do, when to do it, who will carry it out, time-frames and define your KPI's.

How can Sussex Marketing help?

The first step is to discuss your business, your business objectives and your existing marketing successes and failures. Following this, we will perform a full audit of your company's digital marketing channels. The aim is to gather as much information and as many statistics as possible. Using this information we'll create a strategic marketing plan that details what needs to be done, when and by whom.

We will set KPI's for each marketing channel and define how they will be measured. If you do not measure your marketing efforts then you cannot learn from, and improve on, your efforts.

Monthly Performance Review

Once we agree on the initial strategy, we will execute the plan on a monthly retainer basis. We will likely communicate on a weekly or even daily basis about the specific tactics involved in the strategy. However, we will have a monthly discussion to review and analyse the performance of the plan. Also, this will also be an opportunity to report on specific activities and discuss potential changes.

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